
Year
2024
Client
Venues West
Agency
MITP Agency
Creative Director
Fraser Johnson
Creatives
Luna Laure, Calle Bolmgren & Cameron Cruz
This project was completed in 2024 for a Venues West campaign centred on supporting high performance sport at every level.
The “Just Add Venue” idea highlights how the right environment can shape an athlete’s performance, contrasting makeshift or unconventional training settings with the specialised facilities Venues West provides.
I was brought on to handle title design and animation, working closely with the supplied footage. This involved masking and rotoscoping to integrate typography into the scenes, allowing some of the text to feel embedded within the action rather than sitting on top of it.