In 2024, I worked on the rebrand of The Wash Factory, a multi-location car wash business looking to refresh its identity and improve the overall customer experience.

My role focused on creating 3D assets to support the new brand, as well as helping define how the identity would be applied across the physical sites. This included exploring how graphics could be translated onto the buildings themselves.

The direction used bold colour, strong contrast and large-scale typography to make each location easy to recognise. Using 3D, I was able to test how the branding would wrap across structures and read from different angles. This helped connect the brand work with how it would actually appear in the real world.

The renders were used to guide consistency across multiple locations, while still allowing for flexibility depending on the site. The result is a clear and recognisable visual approach that reflects the brand and works across different environments.