
Year
2023
Client
The Modern Traditionalists / The Montauk Lighting Co.
Agency
Block
Creative Director
Mark Braddock
Creatives
Joseph Dennis & Cameron Cruz
From 2023, I worked on the brand rollout for The Modern Traditionalists, a retail space specialising in high-end designer furnishings and objects.
My role focused on creating print and social assets using the established brand guidelines. This included letterheads, information cards for designers and artists, booklets and social content, applying the existing typography and layout system across different formats.
Alongside this, I created a series of 3D renders to support the brand. These were close-up images of fabric, wood and leather, focusing on texture, grain and surface detail.
The renders were used as additional brand imagery across print and digital applications, adding depth while maintaining a restrained and understated visual language.
I continued to contribute to the brand over time, producing additional assets as needed.




