
Year
2025
Client
Pardoo Wagyu Corporation
Agency
Block
Creative Director
David Storey
Creatives
David Storey & Cameron Cruz
This project was completed in 2025 for Pardoo Wagyu, a premium beef producer based in regional Western Australia.
My role focused on creating 3D packaging mockups for the product range. Working from the brand direction set by the creative director, I developed a series of renders that reflected the different tiers within the range, translating the materials, colour palette and overall tone of the identity into realistic product visuals.
The renders were used to present how the packaging would exist in a physical context, helping communicate the quality and positioning of the product. Each variation was approached with subtle differences in finish and lighting to match the intended feel of each tier, while staying consistent with the overall brand system.



