In 2021 and 2022, I worked on the launch campaign for Karrinyup Shopping Centre following its major redevelopment.

I was initially brought in as a freelancer to create 3D assets that helped the team visualise early concepts and support the pitch phase. After the project was chosen, I joined the agency and continued working across the campaign rollout.

My role expanded to producing a wide range of assets, including campaign visuals, social content, hoarding, posters and print materials. I worked closely with the creative team to adapt the core idea across different formats, making sure the work stayed consistent while scaling across multiple touchpoints.

The campaign positioned Karrinyup as a destination for fashion and lifestyle, using bold imagery and a flexible visual system that could carry across both large-scale outdoor and digital placements. My contribution focused on helping bring those ideas to life and ensuring they translated effectively across each format.

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