In 2022, I worked on the brand for Founder Families, a consultancy focused on supporting founders in balancing business and personal life.

My role was to create a series of abstract 3D sculptures using simple geometric shapes. These were built around the idea of “imperfect balance”, where elements feel slightly off but still hold together.

I used basic forms and applied materials such as glass, metal and wood to give each piece a sense of weight and contrast. The compositions were arranged so they appeared unstable at first, but remained balanced overall.

The renders were used across the brand, including social content and the website. I also assisted with building the site in Squarespace, helping carry the visual system through to the final output.

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