In 2023, I worked on a large-scale campaign for the Dinosaurs of Patagonia exhibition at the WA Museum Boola Bardip.

My role focused on taking a single 3D dinosaur model supplied by the exhibition organisers and preparing it for use across the campaign. I textured and posed the model in multiple ways to create a range of visuals that emphasised its sheer size.

The campaign centred on making the unimaginable scale of the Patagotitan feel tangible. Rather than always showing the full skeleton, I often framed only sections of the skeleton, letting bones fill the composition to amplify their scale.

This approach was carried across a wide range of outputs, including large-format billboards, transit advertising, print and social content. Each format required careful adaptation to maintain that sense of scale, whether viewed on a phone or across a full street-length installation.

I also assisted in building and rolling out the campaign, ensuring consistency across all assets while adjusting compositions to suit different formats.