This was the first campaign project I worked on with Block in 2021, for 140 Perth, a small retail and dining precinct in Perth’s CBD.

The campaign was designed to bring energy and visibility to the space by highlighting the variety of food and experiences available. Built around bold typography and highly stylised portrait imagery, the visuals leaned into exaggerated expressions and actions, eating, drinking and reacting, to create something immediate and attention-grabbing.

Working alongside the creative team, my role focused on asset roll-out. I produced a wide range of deliverables across social, digital ads, posters and large-scale signage, adapting the core visuals to suit different formats while keeping the system consistent.

I also created a looping video using the campaign imagery, bringing the still portraits into motion. This helped extend the campaign across digital screens and added another layer of engagement to the overall rollout.